Target product profile (TPP)

The variety of market research methodologies we use allow us to address the most common marketing questions, issues and goals.

TPP determines the characteristics of the product (e.g. drug) that is under development or planning. It contains information about the use, target population, safety and efficacy claims, formulation, clinical trials. We use our research methods that will help you in maintaining the right direction of development work including design of clinical research strategies, decision-making within an organization, marketing and health economic outcomes as well as constructive communication with regulatory authorities that will evaluate the product in its launch.