Stratega Healthcare Europe
Stratega Healthcare specializes in qualitative healthcare market research in Europe. We are responsive, proactive, and professional and always aim at the highest-quality research results.
Our services
We are happy to offer our Clients market research for healthcare industries – from study design, recruitment, moderation, as well as analysis and reports.
We specialize in qualitative studies for the healthcare industry, offering our clients focus groups, individual in-depth discussions or online ethnographies.
Stratega’s recruiters constantly expand our databases and take care of good relationships with our physicians and patients. This guarantees effective recruitment and high-quality.
Our team consists of experienced and pharmacovigilance-trained researchers and moderators. Thanks to our experience in the field, we are able to cover sensitive, health-related issues making our respondents feel comfortable and our Clients receiving good-quality of insights.
We’re ready to help you with the translation of the study materials and our deep understanding of the local markets allows for cultural adaptation of the questionnaires or stimulus translations as well.
We offer the newest and the most technologically advanced market research viewing facility in the capital city of Poland.
Our moderators and researchers can help analyse the study results and provide valuable conclusions and insights in their reports or moderators’ notes.
Our methodologies
With our vast experience in international qualitative medical studies, we can offer a variety of market research methodologies.
Individual interviews conducted online, via telephone or face to face – in field or in our viewing facility. Aimed at receiving detailed insights from respondents and adjusting to their opinions and perceptions in a flexible manner.
Discussion groups conducted usually with 4 to 6 respondents, to be realized online or in our viewing facility in central Poland. Allowing for vivid discussions and sharing opinions with others.
Observational study allows researchers to explore cultural or social phenomena from the patients’ or physicians’ perspective. Conducted in-person or online.
Data based on patient’s medical history provided by healthcare professionals. Used as a pretask or summary of group or individual discussions with physicians.
Online communities (Market Research Online Community) or bulletin boards allow to see respondents’ opinions and observe their interactions online. Efficient and comfortable for respondents.
Records from respondents’ lives based on pictures or videos. Allow to follow the respondents and see how they use the product and what problems they face, as well as discover any unmet needs of the patients.
Coverage
Stratega Healthcare provides market research services for the healthcare industry in Europe, including UK, Germany, Poland, France, Italy, Spain, but also Romania, Bulgaria, Russia, Lithuania, Latvia and many other markets.
Our solutions
The variety of market research methodologies we use allow us to address the most common marketing questions, issues and goals.
Helps you precisely evaluate whether your product is ready for market and capture crucial insights about the concepts and campaigns.
Enables monitoring of the patient-reported outcomes of exercised therapies, surgical procedures and medications. Allows to see the real users’ reactions and interactions to the innovation.
Determines the characteristics of the product (e.g. drug) that is under development or planning. Contains information about the use, target population, safety and efficacy claims, formulation, or clinical trials.
A basic tool to evaluate if the advert is consistent with the objectives of the Client’s marketing strategy. As a result, it might show the direction in which the campaign should go to achieve its objectives.
In order to identify gaps or issues in the current patient care experience healthcare leaders need to holistically understand each stage of patient interactions with a hospital or health system throughout their care journey.
Variety of methodologies we offer allows us to gather valuable insights at every stage of your marketing processes. We ask questions that your organisation is facing, providing you with knowledge necessary to make business decisions.