Concept testing

The variety of market research methodologies we use allow us to address the most common marketing questions, issues and goals.

Concept testing is one of the most common marketing research performed in Stratega Healthcare. It is a process that helps you precisely evaluate whether your product is ready for market. It allows us to capture crucial insights about your idea concepts and measure the willingness to buy before launching a new product or service. To test the marketing concepts, we realize projects including ad (scripts, images or videos) and communications testing (slogans, leaflets, translation & cultural adaptation of marketing content). Additionally, we conduct product and services concept testing. These involve a presentation of the specification of a product or a service and seeking consumers’ perceptions, feelings, and objections. As a result, we can identify the areas for improvement and offer possible solutions.We realize concept testing projects with the use of qualitative methods. We specialize in focus groups, IDIs (in facilities and via online platforms), and online communities.